Smarter Bank: Why Money Management is More Important Than Money Movement to Banks and Credit Unions

With technological developments and upstarts threatening to disrupt and displace established financial institutions, what should banks and credit unions do to defend their positions, and to grow and thrive in the new world of banking? Smarter Bank helps banks and credit unions: 1) Understand and react to emerging technological disruptions; 2) Regain consumer trust; and 3) Be more profitable.

In short, it’s about how to become a “smarter” bank. Smarter about developing customer trust and relationships, smarter about understanding consumers’ needs and wants, smarter about using technology, smarter about marketing products and services–and smarter about making money.

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